Simi has a 1st Class Graduate Degree (with distinction) from The Institute of Hotel Management and Catering Technology, Mumbai. While living in the USA, she accumulated extensive professional training and experience in Graphic and Web Design at the Platt Institute in Los Angeles (USA). She cofounded Dickenson Intellinetics in June 1999, to focus on the corporate communication needs of mid to large cap corporate entities in India. Serving as the Design Director of the Dickenson Group for more than 16 years, Simi has been the originator of many compelling design and communication projects for small to large cap corporates. She has in-depth knowledge of multiple design software platforms and is at equal ease with both print and digital projects. Her work spans across multiple areas of businesses, including BFSI, Industrial, Infrastructure, Realty, FMCG, Retail, IT and Pharmaceutical companies. Based out of Mumbai, she has a hands-on approach to overseeing the group’s global mandates in multiple markets spanning Europe, the Middle East and India.